Podcast

Social media adoption promises plenty of positive benefits to modern businesses. It is simple, quick, cost-effective, and can help organisations to reach out and collaborate with wide audiences in a variety of interactive forms that simply can’t be achieved through direct communications. Forrester Research analysts predict that by 2010, 82% of all companies will be using social media marketing. Unfortunately there are now too many companies trying their hand at social media without a well thought through strategy. They are blindly jumping on the social media bandwagon without any clear understanding of how to implement it. Companies need to take a step back and plan sound social media strategies as they would any other projects they choose to undertake.
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Rasmus Soejmark spoke to Ronan Tighe to talk about his career in sports betting at Bet Brain and EveryMatrix, and starting up his increasingly popular group ‘Sports Betting Community’. We begin the interview by discussing how Rasmus got into sports betting.

• Episode title: Rasmus Soejmark from EveryMatrix
• Episode number: 14
• Series: Innovations in eGaming
• Duration: 22.40 minutes

Or, Download the Rasmus Soejmark podcast (9mb)

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This is the fourth podcast in our ‘…on Customer Experience’ series of interviews. This interview was with Paul Weald, Managing Director of RXP, Penny Downs, Customer Service Manager at Arsenal FC, and myself, Paul Blunden, CEO of Foviance.

This podcast has a particular emphasis on multi-media contact centres.

• Episode title: Paul Weald and Penny Downs  On Customer Experience
• Episode number: 5
• Series: on Customer Experience
• Duration: 26 minutes

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Or, download the Paul Weald and Penny Downs podcast (mp3, 11.2mb)

An abridged version of the conversation can be read in our September newsletter.

Alternatively you can read the podcast transcript

Interview by Ronan Tighe

Keith McDonnell joins me this week to talk about Bodog Europe’s upcoming plans. I start the podcast by asking Keith about the Bodog brand as they have an innovative licensing model. We then go on to talk about what Bodog can bring to the highly competitive UK market.

• Episode title: Keith McDonnell from Bodog
• Episode number: 13
• Series: Innovations in eGaming
• Duration: 18 minutes

Listen now:

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Podcast by Ronan Tighe

Andy McIver joins me this week to talk about the past innovations of sportsbooks, and the future changes in the industry.

Andy has been extremely successful since becoming Sportingbet CEO in October 2006. At the time, the US had just passed the Unlawful Internet Gambling Enforcement Act (UIGEA) which resulted in Sportingbet having to offload their US facing businesses which represented 80% of their business. Andy had to refocus the business and target other markets in Europe and Asia. They have been very successful in doing this so I asked Andy what were the key factors in their success. In the podcast we also talked a lot about the future both in terms of the technologic advancements and the likely consequences of regulation and consolidation in the industry.

• Episode title: Andy McIver from Sportingbet on Sportsbook
• Episode number: 12
• Series: Innovations in eGaming
• Duration: 17 minutes

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Business working practices vary across the pond between the UK and US, and within Europe there are also many cultural differences

Prompt Communications recorded Foviance’s CEO, Paul Blunden, on the business cultures and differences between the UK and US. Paul discusses meeting etiquette, financial regulations and some of the benefits of our differences both in the US and also Europe.. Read more…

In this podcast with Jason Spencer, the managing director of Millward Brown in Shanghai, we discussed customer experience and digital marketing in China. Read more…

Podcast by Ronan Tighe

This weekend I caught up with Marcus Wareham, CEO of Mfuse. We talked about the challenges Mfuse face in providing the mobile offering for sportsbook operators such as Ladbrokes, Bet365, and Sportingbet.

We also discussed how the developments in mobile technology, in particular the increased use of the touchscreen, are going to change the betting experience for users.

• Episode title: Marcus Wareham from Mfuse on Mobile
• Episode number: 11
• Series: Innovations in eGaming
• Duration: 16 minutes

Listen now:

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