IPhone

The recent PR furore about the reception issues on Apple’s iPhone4 has got me thinking again about the impact of smart phones on digital analytics. As the world moves to mobile the digital analytics industry may be taking a significant step backwards in its ability to provide actionable insight. Tracking of mobile devices is still developing, so just when the Web Analytics industry thought it was getting to grips with clean data it now has a real challenge on its hands. Whichever way consumers react to Apple’s current problems, the smart phone is here to stay and advertisers who will spend £61 million on mobile in the UK this year, rightly want to know the impact of this spend across display and applications (apps). Read more…

Just like every year at the same time, a new version of the hugely popular iPhone was recently released on the market. The iPhone4 boasts a whole new range of sexy features like video calling or multitasking and, like its previous versions, is meant to take the mobile world to a new age. But despite all the hype a closer look at the device shows that the iPhone4 is far from perfect. Some important aspects of the phones technical specs have clearly been overlooked by the general public and even though it remains a state-of-the-art device, the iPhone4, I have to say is not as good as you may think. Read more…

At Foviance we’re becoming increasingly involved with gaming clients who are capitalising on new growth technologies – such as mobile.

Some of our clients are still investigating what their users want from mobile games and how and when they will be played. Some have developed prototypes and others are a long way down the path, simply looking for assistance in improving what they have already. Read more…

I recently blogged about the iPhone4 and hoping to be a proud owner, set the wheels in motion. After a gruelling two hours of being left on hold and almost giving up, I finally managed to place my order for the iPhone4 on 24th June 2010.  Despite this terrible telephone customer experience, the new toy was impressively delivered within 24 hours and I got my hands on it. Read more…

About a year and a half ago I wrote a short article describing the Japanese market as being the spearhead of the mobile Internet world. Last weekend, I was fortunate enough to go to Tokyo for business and see with my own eyes what their mobile technology is like.

The first thing that struck me is the type of phone Japanese users own. Read more…

Rumours of the Apple iPhone4 have been circulating for months and for so long I’ve been waiting to make my free phone upgrade worthwhile, I’ll finally get my hands on an iPhone. Now the launch date has arrived and I only have a few more weeks to wait.

So, what are some of the new features of iPhone4 that are going to be so special? For me forward facing video calling, is going to be a really good feature (in the main). A number of my close friends live all around the UK so being able to actually see their faces when we chat will be a real bonus and make them feel much closer. This is great. But, I don’t want all my friends, family and colleagues to be able to utilise video calling. Read more…

Despite being one of the most robust and fastest growing markets for fixed-internet users, online gaming/gambling has been slow to be adopted by the mobile revolution.

There are many reasons for this; different screen sizes, platforms, functionality and overall complexity of delivering to different handsets, but one other reason for this neglect is the attitude to online gambling generally in the major US market. Although the industry is still worth many billions of dollars in the US and it is not technically illegal, there has been a stuttering history of acceptance to say the least. The most recent twist could soon make it illegal for financial institutions to knowingly accept payment in online gaming transactions, under a law that is set to take effect next month. Read more…

A glass or two glasses of wine into a networking dinner recently, I found myself in a debate about whether the iPad would be game changing or not. I have some history of this subject as when we first started the company in 2001, we travelled the world testing Microsoft’s tablet PC to help understand how and where people would use it and what usability issues were apparent between device and software. Read more…