Google

The mobile advertising market is growing rapidly, presenting fresh challenges for any brands wishing to get their messages in front of this important new target audience.

According to recent figures from the Internet Advertising Bureau (IAB), the trade body for digital marketing, the total spend on mobile phone advertising in 2009 rocketed by 32 percent year-on-year to a new high of £37.6 million – and all that despite an overall contraction in the advertising sector in 2009. Read more…

This article, written by Neil Mason, was originally published on Clickz.com on 23/04/10 and is republished here with permission.

When the graphs are going up and to the right, people are generally happy. Life feels fine when there’s good growth in the right kind of metrics and despite the tough economic trading conditions over the past 18 months, the digital economy has generally been doing OK. Here in the UK spending on online advertising grew by just under 5% in 2009 compared to 2008 with spend on Search up by just under 10%. Whilst that isn’t the kind of stellar growth seen in previous years, the indicators are positive. Business confidence amongst advertisers is higher than it’s been previously and we’re continuing to see growth in the active online audience (up 10% vs. a year ago), some of that being driven by the growth in population of social networking sites such as Facebook. Read more…

Anyone else miss this? In January this year Google announced that hackers had managed to steal information from their computers, but they were pretty vague on the details of what was actually stolen. It has recently been revealed that the hackers managed to get their hands on something pretty significant: Google’s password system, called Gaia, which controls access by millions of users worldwide to all of Google’s web services, including email. Read more…

We’ve previously mentioned the browser wars and the Microsoft anti-trust browser case, and this week sees the initial limited roll-out of Microsoft’s “web browser choice screen” for European users. In a nutshell, the European Commission ruled that bundling Internet Explorer (IE) with the Windows operating system was a big no-no and forced Microsoft to give users the choice of which browser they wanted to use. Read more…

The big news this week, is the event at Google headquarters to demonstrate their much hyped operating system on Thursday, which promises to be the first major confrontation in the new browser war which was triggered by the release of Google Chrome earlier this year.

The relationship between the major players in the online world has always been described in overtly bellicose terms, but in the continuing fight for online supremacy, the battle ground has shifted from the traditional Battle of the Browser, to a fully-fledged global World Wide Web War. Google is making a bold move in challenging Microsoft’s OS dominance, but the old war horse still has some fight left, as evidenced by Microsoft moving in on Google’s search dominance with Bing and their deal with Yahoo. Read more…

Since the advent of the internet, the ways in which people choose to communicate have changed dramatically. With the evolution of social media, these changes have accelerated even faster. Read more…

Foviance has launched its first Google Analytics (GA) training course with analytics expert Helen Birch.
If you are new to Google Analytics and want to learn the basics, the training course will enable the novice user to become confident using the GA reporting tool.

The course runs for one day in central London on Tuesday, August 18th 2009.

If you would like to book a company training day for your new or advanced users of GA please get in touch.

Podcast by Ronan Tighe

Welcome to the first episode in our new Innovations series.

Foviance Consultant, Ronan Tighe talks with Charles Cohen, CEO of Probability plc. Probability is the recognised leader in the emerging segment of mobile phone gambling games.

In this podcast with Charles, a number of very interesting and current topics are discussed including; the challenges of designing for mobile, the impact of Apple and Google’s entrance into the mobile space, the user experience of current mobile games and the upcoming innovations that will change the experience for both users and companies.

• Episode title: An interview with Charles Cohen, CEO, Probability plc.
• Episode number: 1
• Series: Innovation in eGaming
• Duration: 25 minutes

Listen now:

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Or, download Interview with Charles Cohen podcast, 17.5mb

Alternatively you can also read the Podcast transcript.

Back to Gaming podcasts

About our ‘Innovations in eGaming’ podcast series

The ‘Innovations in eGaming’ podcast series highlights companies within the industry that are doing something different. By talking to those responsible for this innovation, we aim to inspire others to push the boundaries of what is possible.

The podcast also deals with the challenges and opportunities that come with being innovative and also how innovation impacts on the user experience. It could be argued that in recent years there has been a real lack of innovation within the gaming industry.

Foviance hopes that by talking with people within the industry who are pushing innovation within their organisations, we can learn from their mistakes and be inspired by their successes.