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In this podcast with Ashley Friedlein, CEO of Econsultancy, we discussed digital marketing in social media, specifically Twitter.

Interview with Ashley Friedleing, CEO of Econsultancy

• Episode title: An interview with Ashley Friedlein
• Episode number: 4
• Series: Expert Interviews
• Duration: 27 minutes

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Or, Download the Ashley Friedlein podcast (12mb)

An abridged version of the conversation between Ashley Friedlein and Paul Blunden can be read in our August Newsletter.

Alternatively you can also read the Podcast transcript

The current social media consumption chart looks like this according to Forrester.

At a high level it means that there are currently few people creating the content on the social media sites, but a great deal consuming the content that is created. On the one hand this could be explained as behaviour that should be expected. As general consumers have not hitherto intended to submit journalistic quality copy until social media’s advent, so they may be quite rightly reticent about producing content for public consumption. Read more…

Ashley Friedlein is founder and CEO of Econsultancy. In the latest Foviance podcast, we discussed digital marketing in social media.  Read more…

By Billie Andersen

Since the advent of the internet, the ways in which people choose to communicate have changed dramatically. With the evolution of social media, these changes have accelerated even faster. Read more…

A brand is more than a logo: it’s a statement of what a company stands for, and what it won’t stand for; it embodies the company’s personality. But that personality is an amalgam of millions of tiny actions carried out by employees. Suppliers, customers and other stakeholders don’t judge a company by how shiny its emblem is: they judge it by how its employees behave when they encounter them.How can companies with diverse and dispersed workforces communicate their values consistently internally, to ensure that employees can always be ‘on message’? Read more…

Jason Spencer is the managing director of Millward Brown in Shanghai. In the latest Foviance podcast, we discussed customer experience and digital marketing in China. Read more…

By Chris Holmes

Earlier this month we saw the second Facebook home page redesign in less than a year. Nearly 800,000 users voted in a Facebook poll on the new design, 94% saying they did not like it, while around 1.7 million users joined the “Petition Against the New Facebook” group. Admitedly this is a tiny proportion of the alleged 175 million Facebook users (~1%) and it is generally only the most agrieved users who offer feedback by these methods, so presumably the other 99% are either ok with the design, indifferent to it, or simply didn’t provide comments as they were doing somthing else with their time. Read more…

By Chris Holmes

For any of you doubting the power of the interweb as a media channel, since the story of Facebook changing their terms of use was first reported by the Consumerist blog on Feb 15, it has been one of the most talked about issues across the world: “Facebook Privacy Fallout Goes Nuclear” The key thing I take from all this, is that it represents tangible proof that at least one person in the world reads the terms and conditions. Pretty much all of us suspect EULAs (electronic user licence agreements) or ‘click wrap’ as they’re otherwise known, are chock-a-block with weird and wonderful legal weasel words but that doesn’t mean we read them before clicking or ticking the “I have read the terms and conditions…” box, so clearly we’re not that bothered by it. Read more…