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Gordon Brown’s recent leetspeek (mp3 podcast) leading up to the Global Investment Conference (GIC) has sparked renewed calls for tax breaks for the UK computer gaming industry. The PM stated that the UK games industry was “the most important in Europe”, and that UK developers are “by far the biggest producers of computer games in Europe”, going on to promise that there would be “new commitments of investment off the back of [the GIC] conference”. Interesting words, encouraging perhaps for some, but is it just more talk? Considering The Digital Britain report was full of high praise for the industry but so far has yielded few tangible initiatives, and a previous request from the industry for tax breaks failed to get a mention in the Chancellor’s December 2009 pre-Budget report, one could be forgiven for (quite skeptically) thinking “the cake is a lie”. Read more…

Facebook turned six recently and celebrated the milestone by giving its homepage yet another makeover, this time to “improve navigation to and discovery of commonly used features”. Six years is a long time on the interweb but, even still, Facebook has made impressive and significant gains in that time. It currently sits at number four on the list of biggest names on the web (behind Google, Microsoft and Yahoo, respectively) and with over 350 million users (and growing fast) it is poised to very soon become number three. It’s become the “face”, as it were, of the social media space, if not the brain. Read more…

An article was published the other day that questioned how worthwhile it was for companies to spend money on social media , in light of a new report that discussed the predicted increase in social media spend in 2010. According to the article, companies have spent more time on social media this year than ever before and that more companies are focusing on this medium as a marketing strategy.  
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In this podcast with Ashley Friedlein, CEO of Econsultancy, we discussed digital marketing in social media, specifically Twitter.

Interview with Ashley Friedleing, CEO of Econsultancy

• Episode title: An interview with Ashley Friedlein
• Episode number: 4
• Series: Expert Interviews
• Duration: 27 minutes

Listen now:

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Or, Download the Ashley Friedlein podcast (12mb)

An abridged version of the conversation between Ashley Friedlein and Paul Blunden can be read in our August Newsletter.

Alternatively you can also read the Podcast transcript

The current social media consumption chart looks like this according to Forrester.

At a high level it means that there are currently few people creating the content on the social media sites, but a great deal consuming the content that is created. On the one hand this could be explained as behaviour that should be expected. As general consumers have not hitherto intended to submit journalistic quality copy until social media’s advent, so they may be quite rightly reticent about producing content for public consumption. Read more…

Ashley Friedlein is founder and CEO of Econsultancy. In the latest Foviance podcast, we discussed digital marketing in social media.  Read more…

Since the advent of the internet, the ways in which people choose to communicate have changed dramatically. With the evolution of social media, these changes have accelerated even faster. Read more…

A brand is more than a logo: it’s a statement of what a company stands for, and what it won’t stand for; it embodies the company’s personality. But that personality is an amalgam of millions of tiny actions carried out by employees. Suppliers, customers and other stakeholders don’t judge a company by how shiny its emblem is: they judge it by how its employees behave when they encounter them.How can companies with diverse and dispersed workforces communicate their values consistently internally, to ensure that employees can always be ‘on message’? Read more…