Cross-channel

The application (app) market is booming. The advent of the iPhone and its application concept just three years ago generated new ground for online revenues. Thanks to this development of the smartphone market and the emergence of app marketplaces such as Ovi (Nokia) and Android Market, the app business is at the exciting beginning of its story. Read more…

I have a friend Luke, who is a big gambler, big to me anyway as he’s happy to squander more than a month’s worth of wages over a weekend on horses, football and whatever else is happening at the time. He’s an alpha male, he’s loud, he can down a few pints and he enjoys life.

So when I think about my world of marketing, brand and user experience, I often look at him and consider that he is somewhat absolved from the matter, almost that he is not capable of being understood as an individual or won over as a customer on the grounds of such squandering. Read more…

Foviance is proudly sponsoring Econsultancy’s one-day conference dedicated to helping you and your team be the best you possibly can. There will be  40 international experts and the brightest minds in on and offline marketing on Wednesday 13th October at Old Billingsgate, London.

JUMP 2010 will focus on how we can make our marketing more effective by having a joined up approach.

Foviance’s Paul Blunden will be presenting research findings on the Multi-channel user experience.

8th April 2010, London: The Web Analytics Association, the world-wide web analytics professional and standards body, has appointed Matthew Bragg, a Key Account Director at cross-channel customer experience consultancy Foviance, to be it’s UK Country Manager. Bragg, who is well known in the UK web analytics community was offered the influential role in order to raise the profile of the WAA in the UK and to champion the benefits of web analytics to a wider community. Currently working as a Key Account Director for Foviance, Bragg assists a number of big name UK brands to maintain a consistent customer experience and get the most out of their web analytics systems. He is looking forward to the extra challenge of helping to run the WAA operation in the UK. Read more…

It’s surprising how long it took Selfridges to release a fully transactional website. Being a representative of the pinnacle of London fashion they must have missed out on years of full online shopping baskets, not launching their transactional site till 2010, but relax – now it has arrived!  Read more…

London, UK, 25 March 2010 – Customer Experience matters worldwide, and Foviance is extending their expertise into Asia

Foviance, a leading UK cross-channel customer experience consultancy, announces it has opened its first China office in Shanghai “Foviance Asia”.

The Shanghai office is the first international office for Foviance and represents the starting point for their international expansion plans. The company already carries out customer research in Asia for a number of global brands including Dell and Nokia from its London head quarters and believes having a physical presence will enhance their capabilities to support clients. Read more…

Welcome to the Foviance ‘crossing the channels of experience’ March newsletter. I have taken over as editor this month, as sadly Marty has decided to leave Foviance after nine years. Marty is leaving the life of consultancy to set up a new online venture and we wish him the very best of luck and success.

In this issue we focus on cross-channel customer experience. I relay my own experiences from a recent practical master class with a number of senior marketers, Sean shares his views on information visualisation, Adam points the way ahead for mapping experience, while Guy rises to the challenge of cross-channel measurement.

If you enjoyed this latest newsletter, you might also enjoy reading and commenting on some of our consultants’ thoughts and opinions on our regularly updated blog page.

I would be very interested to hear from you directly with any feedback.

Paul

Paul Blunden, CEO, Foviance

In this issue:

Customer experience master class

Information visulisation

Mapping the experience

Conquering cross-channel customer measurement

By Adam Hardy

The User Experience Design team here at Foviance is evangelical about taking a holistic approach to design. Because we are increasingly engaged in projects that span multiple channels, a holistic approach enables us to understand the wider context in which a particular project sits. Understanding how and why people move between channels during their interaction with an organisation allows us to identify pain points, overlaps and opportunities for improvements or efficiencies. The big picture view of a problem allows us to spot and tackle causes rather than symptoms that may be manifesting themselves in individual channels. Read more…