Consumer

By Billie Andersen

Since the advent of the internet, the ways in which people choose to communicate have changed dramatically. With the evolution of social media, these changes have accelerated even faster. Read more…

 By Clare Mitchell Crow

The rise of the power of user generated content is leading organisations to offer new ways of enticing participation, and an innovative example I will be following is that of Simon Seeks. Read more…

By David Bomphrey

Recently many people had a day or two off due to the snow. Lots of people took the chance to let their hair down, have fun and play with their families. For some brands this is exactly what they want people to do all the time. Extreme Group, who operate businesses centred around “adrenaline living”, extreme sports to you and me, were hard at work branding the snow to show how their lifestyle is a comfortable fit with city living. They called it “snow tagging”, graffiting the snow. Read more…

Catriona Campbell will be speaking on the real reasons consumers do what they do, and buy what they buy, with insights from the masters of online marketing. This is the information all digital content businesses need to know if they are to make it work in tomorrow’s digital marketplace.

Event link: The Media Festival