Analytics

Last November the European Union approved new legislation amending an existing privacy directive relating to the way websites collect data about visitors. In essence this would prevent sites from using cookies without prior consent from web users. Cookies are small snippets of code that sit on your computer and identify you as a visitor to a particular website. They may be used by a retail site to remember what you have put into your basket or used by an advertising network to understand what ads you have seen online and target you with specific messaging. Read more…

This article, written by Neil Mason, was originally published on Clickz.com on 27/08/10 and is republished here with permission.

Despite all the known issues and problems with the way we measure the effectiveness of acquisition marketing activity such as the use last-click attribution models, I often wonder whether we’re measuring the right thing at all. By that I mean the point at which we define “acquisition” and therefore the point at which we determine the return on investment (ROI) of our marketing budget. Read more…

This article, written by Neil Mason, was originally published on Clickz.com on 13/08/10 and is republished here with permission.

I don’t know whether the number is right or not but a while back I heard that sophisticated marketing companies such as the world’s leading brands spent about 10% of their marketing budget on research and measurement. Irrespective whether the number is accurate or not, it’s a good benchmark I think – 10% feels about right. Read more…

8th April 2010, London: The Web Analytics Association, the world-wide web analytics professional and standards body, has appointed Matthew Bragg, a Key Account Director at cross-channel customer experience consultancy Foviance, to be it’s UK Country Manager. Bragg, who is well known in the UK web analytics community was offered the influential role in order to raise the profile of the WAA in the UK and to champion the benefits of web analytics to a wider community. Currently working as a Key Account Director for Foviance, Bragg assists a number of big name UK brands to maintain a consistent customer experience and get the most out of their web analytics systems. He is looking forward to the extra challenge of helping to run the WAA operation in the UK. Read more…

Everyone has their childhood fears of which some stay with you in adulthood, mine’s that of earthquakes, so much so that since a young age I’ve feared visiting San Francisco. Haiti on the other hand has always been on my ‘radar’ as a place where slavery is rife, as if that’s not bad enough; Haiti is then hit with a devastating earthquake. The horrific effect of the Haiti earthquake however has woken the world up to the plight of the poorest country in the western hemisphere and the humanitarian efforts to bring this devastated country back from the brink have been in effect worldwide. One of the fastest ways donations have been received towards the relief efforts, has been through mobile phones – simply by sending a text from our mobiles to a specific number. Read more…