Accessibility

Have you ever wondered what it might be like to browse a website with a visual impairment? Or wondered how your website is perceived by a person with a vision disorder?

There are many different types of vision disorders that can affect a user’s ability to view web pages and way too many to cover off here. However, to give you an idea, I have simulated how the Foviance website homepage might look to someone with cataracts, macular degeneration, glaucoma and diabetic retinopathy. These are four of the most common types of vision disorders. Cataracts is the leading cause of blindness worldwide and in the UK, 2 million people are visually impaired with macular degeneration (40%), glaucoma (13%) and diabetic retinopathy (8%) being the three most common causes. Read more…

I’m giving a short talk at eMetrics London next week (18th May). I was absolutely chuffed to be asked by Jim Sterne to take part. He has asked me to provide a ‘real world’ context of what metrics are being used by companies out there.

I remember the first time I attended an eMetrics conference in 2005 and being overawed by the calibre of the people speaking. It was also the first time I came away from a conference with a souvenir bag full of goodies including what looked like a sextant. Read more…

One of the big challenges of providing usability, accessibility and analytics consultancy services to help businesses improve their customer experience, is to ensure that information is digestible and therefore more readily usable and practical.

There is a trend, particularly in the web analytical arena, for some consultancies to simply create more and more metrics for businesses, rather than working on their clarity. Unfortunately, there is also a tendency for many people to suffer from ‘data blindness’ when confronted with rafts of metrics churned out by multiple tools and technologies. Advertising campaign management, web analytics, CRM, and other intelligence tools should enable businesses to interact better with their customers, but for many actually understanding all that information – particularly across wide portfolio websites – proves very frustrating. Read more…

If you are one of the world’s 450 million mobile internet users, you’ll already know that are two primary methods of accessing online content from your mobile phone, smartphone or other wireless device – mobile websites and mobile applications. Read more…

This article, written by Neil Mason, was originally published on Clickz.com on 23/10/09 and is republished here with permission.

It’s been a busy couple of weeks on the conference circuit. WebTrends held their Engage conference in London and last week I was in Washington DC for the Emetrics Marking Optimization Summit . It was good to see WebTrends out and about in the market, showing off some of their latest stuff. They’ve been working hard on their messaging by the looks of it and getting a distinctive market positioning going. The core brand themes they talked about were “Power”, “Elegance” and “Openness”. Read more…

It is quite common on many web pages to find ‘more’, ‘read more’ and ‘continue reading’ links that follow a headline or summary of an article to let users read on. The upside of this is to fit more content on the page, enabling readers to scan the headlines more quickly. Read more…

Here at Foviance we’re always looking to strike new partnerships with innovative technology providers that are able to bring new ideas and perspectives to online customer experience. Tealeaf is very much a company that fits that billing.

Tealeaf’s aim is to enable businesses with busy online channels to see and understand their customers’ actual online experiences, analyse their motivations and gain greater insight in to why those customers do what they do while engaging with the site. We’ve been aware of Tealeaf’s talents for some time, and were keen to embark on any project that allowed us to add mutual value to customer experience management and measurement.

Read more…

Clients who think that their online forms are too long may consider putting 2 or more fields (e.g. text fields, dropdown menus) next to each other in one line. Is this a good idea? Read more…