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Welcome

Welcome to the second issue of the Foviance newsletter, which you are receiving as a friend of Foviance, The Usability Company or WebAbacus.

Since The Usability Company and WebAbacus merged, we've had great feedback on our idea of combining analytics and usability to create the Experience Management Service (EMS). You might remember the Chartered Institute of Personnel and Development (CIPD) was a pioneering client, as we reported in issue one.

You might also have read in New Media Age (NMA) that we've been engaged to undertake an Experience Management project with BSkyB. We will work with Sky to improve conversions on the Sky website and we'll help Sky prepare for phase two of its new customer relationship management system launching in February. Jo Le Lacheur, head of Sky.com, told NMA: "That's the beauty of this service: Someone can do all of the analytics and understand why people are doing what they're doing."

Ever been shopping on Christmas Eve and seen the desperation in the eyes of shoppers sprinting from store to store? It's not over until the old lady reads her speech, and there's still time to get some last minute Christmas sales through your online store. In this issue, Lisa Halabi offers nine top tips for Christmas e-commerce sites. It's the gift that goes on giving because all these ideas apply to other seasonal promotions too, starting with the January sales.

We're delighted to have a guest article by Jim Sterne, president of the Web Analytics Association, entitled 'Your Website is Not a Website'. In it, he challenges you to re-frame how you think about your website, so that you can improve the experience your customers receive.

Google seems to come out with something new every month, and last month the search giant launched a new analytics platform. Google Analytics is free, so what's the catch? Ian Thomas reports on why there's been incredible interest in this launch and what the impact will be on the web analytics industry, according to leading commentators.

We hope you enjoy this newsletter and find it helpful. If you've got any feedback on what you'd like to see here, we'll be pleased to hear from you.

I'd like to wish you a happy and prosperous Christmas and New Year. We look forward to working with you in 2006.

Paul Blunden
CEO
Foviance