Issue 6 | November 2006
What Foviance learned in November
This month we look at how consumers assess value and how usability can bridge the gap between designers and clients
Ace tips for card sorting
How to get more from a traditional usability technique.
My name is URL
What’s the difference between a good URL and a bad URL?
The eyes have it
Eye-tracking – what is it good for? Quite a lot, it seems.
Report: Creating effective email newsletters
The results of our research into the effectiveness of leading newsletters.
Local shops for local people
Designing sites for a global audience.
Contact Foviance:
14 Bonhill Street
London EC2A 4BX
Tel: +44 (0) 8450 546 500
Welcome
Happy World Usability Day!
Since last year’s event, we’ve been looking for new ways to increase the value and accuracy of our usability techniques. Today is a time to reflect on what we’ve discovered – and in the process give you some useful tips for improving your online experiences.
This issue, Claire’s dealing the cards; Ronan has been watching them watching us; and Laurie’s been punishing some bad URLs.
You might have already seen our research into increasing the effectiveness of email newsletters in this month’s Revolution. Jennifer tells us more here, and you can also download the full report.
Now, if you think I’m blushing in this month’s photo, you wouldn’t be far wrong. David Norris, analyst at Bloor, has been singing the praises of our experience management programme in this article at IT Director and it’s made me a little self-conscious. We don’t normally like to blow our own trumpets, but if there’s one day a year we can be forgiven, I think it’s World Usability Day!
As ever, we’d love to hear your feedback. Email me or call us on 08450 546 500.
Marty Carroll
Director
Foviance Limited