Usability Services

Usability, accessibility and UCD services to optimise your site's effectiveness.

WebAbacus Software

Powerful web analytics software which tells you how your users are behaving.

Experience Management

Measure, analyse and enhance the complete user experience delivered by your site.

14 Bonhill Street
London EC2A 4BX

Tel: +44 (0)8450 546 500

info@foviance.com

Map & Directions

Return to home page

Foviance announces partnership with Keynote Systems

1st May 2007

Foviance, the expert in online experience management, has today partnered with Keynote Systems, the leading technology vendor for online customer experience research.

The partnership will enable Foviance to deliver Keynote's WebEffective product in conjunction with its existing usability services, to more accurately measure how well an organisation's digital channels are performing against key marketing objectives.

In return, Keynote will be recommending Foviance's experience management consultancy its UK customers.

Keynote's WebEffective research platform combines the behavioural aspects of clickstream analysis with the quantitative data of surveys to help reveal 'why' customers behave in certain ways online. This will enable Foviance to capture users' attitudes and behaviours as they engage in online scenarios, delivering regular, actionable insights into how an organisation can improve its online user experience.

In addition, WebEffective has the ability to research across geographic boundaries and at internet speed, so that data can be gathered more quickly and effectively than traditional research techniques allow.

Mark Gristock, marketing director, comments: "At Foviance we always use the best tools to measure and improve customer experience and having made investigations we believe WebEffective does just that. We are likewise excited by the opportunity to open up our consultancy to Keynote customers."

Don Aoki, senior vice president and general manager of Customer Experience at Keynote, adds: "We pursued a partnership with Foviance after being impressed by its cutting-edge approach to online customer experience management. Our partnership will enable us to offer brands an unparalleled level of insight into the impact that their website is having on overall business objectives."