Glossary
Foviance's glossary contains definitions and explanations of many of the terms related to user experience, usability, accessibility and analytics.
Personas
A user persona is a representation of the goals and behaviour of a real user group. In most cases, personas are synthesized from data collected from interviews with users. They are captured in a range of formats (depending on the requirements of the client) that typically include behaviour patterns, goals, skills, attitudes, and environment; with a few fictional personal details to bring the persona to life. For any site, more than one persona is usually created, but generally one persona should always be the primary focus for the design.