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Experience Management Programme

Our Experience Management Programme (EMP) puts you inside the minds of your customers.

Through the powerful combination of usability consultancy, online research and data analysis, we're able to provide recommendations with greater depth and value than traditional research programmes.

We're also able to open up a much wider audience - providing detailed behavioural and quantitative analysis of all site visitors - not just those that convert.

The ground-breaking combination of usability consultancy, online research and data analysis provides deeper, detailed more valuable insights than traditional research programmes.

We're also able to open up a much wider audience - providing detailed behavioural and quantitative analysis of all site visitors - not just those that convert.

With this unparalleled insight into your audience, our clients can increase the value and effectiveness of all your marketing activity. EMP provides the information that will enable you to:

  • Increase conversion rates and average order values.
  • Evaluate multi-channel activity
  • Measure brand value
  • Exploit new areas of opportunity

Wider audience, deeper reach

While traditional techniques are effective when analyzing existing customers, EMP provides you with detailed information about your entire audience.

We're not just able to provide greater breadth, depth and accuracy of research. Our approach can also process valuable customer data far quicker than was previously possible.

Increased speed gives clients greater control over their digital activity. We provide the information clients need to evaluate customer experience initiatives and improve the effectiveness of ongoing marketing campaigns.

We can also enhance your existing market research activity through the use of the most sophisticated experience measurement tools available today.

EMP gives our clients the ability to to research specific audience sectors, measuring the impact of exposure to targeted content and services. For the first time, through a combination of usability, survey and analytics techniques, we're able to measure changes in both user behaviour and brand perception.

EMP enables precise targeting of research to specific user journeys or exposure to identified content. For the first time, through a combination of usability, survey and analytics techniques, clients can measure changes in user behaviour and perception.

Contact Us today.

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