Events

Guy Stephens will be presenting Social Customer Care: From Novelty to Necessity which will begin to explain why the use of social within customer service has moved from novelty to necessity, and how to incorporate social within each customer service strategy.  The presentation will help delegates gain insight on how to set up a social customer care plan within the organisation by learning from recent successful case studies.

Some others presentations at the summit include:

• How support communities can earn their keep
• Engaging the new consumer to drive extraordinary results
• Three critical changes to VoC programs
• Designing customer communities as effective learning environments

The Social CRM will expore how companies can capture and manage social media data. Including ways to integrate social media into; sales, marketing, research and strategy-making processes. Richard Sedley, Commercial Director at Foviance, will be presenting at this Social Media CRM Conference held in both London and New York

Areas of the day will cover

• The latest tools and techniques for implementing a successful SCRM strategy
• How companies are capturing and managing social media data
• Challenges of implementing social CRM
• Mapping your CRM system to the customer journey
• How social media can data be stored and managed between teams

EGR Live for the eGaming industry offers:

• Updates and insights into the industry’s emerging trends including ways to make them work for your business
• Practical advice on need to know topics including licensing, regulation and fraud
• New opportunities in emerging markets and how to make the most of them
• Ways to enhance and grow your business by sourcing innovative and cost effective new solutions

Jamie Barnett, Head of Gaming at Foviance and Shilpi Dahele User Experience Gaming Consultant will be looking at how companies can develop a UX measurement programme to support a strategy of continuous improvement. Based upon best practice from other sectors and how some of the larger gaming companies, more dedicated to customer experience, are focusing their current UX strategy. They will also be providing a 20 point step by step guide to establishing an optimum user experience on mobile.

An intimate gamification workshop hosted by leading gamification experts, including Guy Stephens Senior Consultant at Foviance, who will be discussing the gamification of customer service. The full day with explore how public and commercial brands can leverage the power of play to increase customer activity, build loyalty and broaden and monetise assets. Other areas of the day include:

• How to use play to engage your audience and encourage sharing
• Case studies on good and bad efforts that make successful gamification
• The specific gamification potential for your product or service
• Practical tips on gaming mechanisms, designing solutions

The Social CRM will expore how companies can capture and manage social media data, including ways to  integrate social media into sales, marketing, research and strategy-making processes. Richard Sedley, Commercial Director at Foviance, will be presenting at this Social Media CRM Conference held in both London and New York

Areas of the day will cover

• The latest tools and techniques for implementing a successful SCRM strategy
• How companies are capturing and managing social media data
• Challenges of implementing social CRM
• Mapping your CRM system to the customer journey
• How social media can data be stored and managed between teams

Tobias Misera, Key Account Director at Foviance and course tutor for Web Usability, will be teaching delegates how to plan, manage and execute successful digital marketing campaigns.  The IDM 3 day Complete Digital Marketing training course will also  include: 

• Ways to monitor and control digital marketing campaigns, to enable optimal effectiveness and integration
• Understanding the digital marketing customer
• How web analytics, tracking and measurement can be used to optimise digital marketing campaigns
• Principles of effective website design

Senior marketers from leading European brands will gather in Brighton for the iMedia Brand 2 Day Summit.  Discussing the current state of the digital industry, the future of digital communications and the way it impacts day-to-day business. The summit will help the UK’s top brand marketers, publishers and agencies to exchange ideas and reveal where their business is heading within the new digital media landscape.

Catriona Campbell, founder of Foviance will be opening the summit challenging The ‘Me’ in Social Media: Do we really understand consumer’s preferences around social media, over devices and their usage of these new and evolving media? It’s all about the ‘me’ now, about recommending brands and buying through friends recommendations – so how do you influence users to buy from your brand?

Included here are video highlights and interviews from the summit, including Catriona speaking about: How apps are changing the way consumers use the internet.

The Fusion Marketing Experience, held in Brussels, will provide a 360 degree view on all interactive marketing trends; Social, eCRM, e-mail, customer engagement, content marketing, analytics and ROI. Keynotes and workshops with practitioners and experts will lead to a holistic view on how to engage the multi-channel customer and create value.

Richard Sedley, Commercial Director at Foviance, will be a keynote speaker of this first edition event and will be exploring Multi Channel Customer Experience and Engagement.

Key topics of the day will be:

• Changing customer behaviour in the social era
• Altering media consumption & buying patterns
• Evolutions in the channels people use to interact