Events

Foviance’s CEO, Paul Blunden is running a session at the MarketingWeekLive! -  Online Marketing Event on Wednesday 1st July with Sean Gilchrist of Barclays.

The session will be held at 9.30am at the Online Marketing event called “Barclays Online Banking - Putting the customer at the heart of it”

Hot topic : Electroencephalography (EEG), Download Foviance’s white paper on Emotional Engagement Research

Foviance is evaluator of choice in usability and accessibility for the entries to The New Media Age Effectiveness Awards.

Judges are looking for the best work in interactive media; the work that has delivered the most impressive results and the best return on investment. Vertical sectors are represented by two categories; businesses or projects using interactive media to deliver products and services, and marketing campaigns using interactive channels to communicate with consumers.

The winners will be announced at the Awards Ceremony at the Grosvenor House Hotel, London on 25th June.

Catriona Campbell is spekaing at the 4th Annual Online Bingo Summit this June. The event covers:

• Effective bingo retention strategies: Take away the tools to build a retention strategy that keeps your big spending bingo player accounts active
• Case studies from the biggest online bingo brands: Including - From Bookies to Bingo: Bingo on TV: Land-based to online and more - leverage their knowledge to boost your bingo business
• Bingo specific marketing that works!: Discover hidden marketing tips and tricks that will increase your bingo returns and decrease your marketing spend in 2009

Catriona Campbell is presenting at the From Business to Buttons session, June 11th in Malmö, southern Sweden.

Catriona will be discussing all manners of social media (e.g. user generated content) are now added to digital media.. How do we really create and show Return on Investment from social media? Another dot com boom? Or really adding value to customers?

Rather than sit back and ignore seemingly crazy social media,Catriona say’s: Let’s educate the design and development world in constructive user research and user needs analysis.

Senior business consultant, Arthur Moan is presenting a case study with Shop Direct Group, on their flagship brand Littlewoods.com at The eCommerce EXPO in Manchester in June.

Digital marketing and e-commerce is growing strongly despite the recession. Being part of the digital revolution is key to succeeding. The exhibition is for cross-channel retailers, Pure Play online businesses or even just for learning about e-commerce.

Read about the Expo and view Arthur Moan’s presentation

Foviance analytics consultant, Sean Burton, will be presenting at the The Hospital Club in Covent Garden on May 19th @3.30pm, as part of the Figaro Digital analytics and behavioural Targeting seminar.

Sean will be presenting on: Who are you & what are you doing?
Do you know your online customers? How many people have clicked on one of your promotions only to end up buying from a competitor?

Web analytics gives us the power to understand online behaviour like never before but few organisations rise to the challenge of understanding people not metrics.

Using analytics and data mining techniques can significantly improve the effectiveness of your marketing campaigns and result in significant customer retention. The question is no longer whether data can be used to drive online decisions but rather can you afford not to!

The eMetrics Marketing Optimisation Summit is the official conference of the WAA, Web analytics Association, and several WAA members will be speaking at the event in London which will enable you to learn from experts and peers like Foviance’s Neil Mason, Director of Analytical Consulting.

Understand the power of today’s tools and techniques such as search analytics and behavioral targeting, become more relevant and valuable to your organisation and concenrate on Customer Experience.

Director and Founder, Catriona Campbell is presenting with a Foviance consultant at the eGaming Power 50 Event in Chatham House in May.

An invitation only event to the Top 50 e-gaming brands in the world. Catriona will be talking about customer experience being the differentiator today in online gaming.