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At an event for Social Media Week London last week, a question was raised over whether responding to people on Twitter and similar social media sites would encourage more customers to air their complaints in public. In my opinion, the answer is that it probably does, particularly if people see others being responded to effectively. However, this should not be a reason to ignore disgruntled customers. People will still have their grievance, whether or not they choose to voice it. Read more about: Does Twitter encourage public moaning?

In response to NMA article, 21 January 2010 Peter McCormack, co-founder of McCormack and Morrison, makes some interesting points in his opinion piece in published in NMA 21st January.

If brands are truly throwing away their traditional marketing campaigns in favour of third party channels such as Facebook then I would agree it is unwise – but only ‘today‘. Because today you cannot connect the dots and establish the identity of twitter’ers and other anonymous users of social networks, but that will not always be the case. There will come a time when total transparency exists online and your anonymity will be lost. Read more about: Connecting the dots

Sanitary napkin jokes aside, there’s plenty of excitement about Apple’s newly announced iPad. The hyperbole is flowing thick and fast : “magical, revolutionary, unbelievable”, not surprisingly most of it is coming from the Apple camp. Admittedly, it’s a cool device and you know it will be well-designed, well-built and easy to use…it’s from Apple after all. I want to like it, I really do, but as with many Apple products once you get past the initial ‘ooh’ and ‘ahh’ and look at the practical user experience, the flaws start to emerge. Read more about: Apple iPad – a bridge not quite far enough?

Everyone has their childhood fears of which some stay with you in adulthood, mine’s that of earthquakes, so much so that since a young age I’ve feared visiting San Francisco. Haiti on the other hand has always been on my ‘radar’ as a place where slavery is rife, as if that’s not bad enough; Haiti is then hit with a devastating earthquake. The horrific effect of the Haiti earthquake however has woken the world up to the plight of the poorest country in the western hemisphere and the humanitarian efforts to bring this devastated country back from the brink have been in effect worldwide. One of the fastest ways donations have been received towards the relief efforts, has been through mobile phones – simply by sending a text from our mobiles to a specific number. Read more about: Mobile technology: speeds up and increases response

This article, written by Neil Mason, was originally published on Clickz.com on 14/01/10 and is republished here with permission.

In my last column I reflected on 10 years in digital analytics and how far the industry had developed in decade in some ways and how there was still room to grow in others. I commented that I thought that one of the issues was that the online marketing world had been “data rich and analytically poor” and this week I want to explore some of the areas where I think there is work to be done to enhance the quality of insight that digital marketers get from their investments in data capture and reporting technologies. Read more about: Analytical web analytics

It’s coming up to 9 months since I got an eReader and in that time barely a month has gone by without a new development in either the eBook or eReader space. I have been watching these developments with interest – recent events to note are the UK Kindle release and the growing dominance of applications (apps) to both sell and display eBooks. Read more about: eBooks – have they made their move?

Yesterday I mentioned five tips on some of the best ways businesses can help promote trust in mobile security. Here are some more pointers when logging in to a secure area of a site e.g. banking:
Read more about: Tips on logging into secure areas using a mobile

Several years ago, I was involved in an international project that focussed on security when using mobile devices and how trust could be enabled in users. At that time, very few users were accessing the mobile internet on a regular basis and consequently, it was very difficult for them to envisage the dangers posed by hackers, malware and unauthorised access to both personal and business data stored on their mobile device.Things have changed since then in terms of mobile internet usage as a boom seems imminent, fuelled by the rise of 3G, smartphones and affordable data package tariffs. Indeed, all around us smartphones are becoming ubiquitous with a spike in smartphone adoption predicted as users come out of contracts and seek a better deal for their money. Read more about: Security of the mobile internet