Foviance » Travel

lowcostholidays.com

Foviance — Wed, 13 Jan 2010 11:10:43 +0000

lowcostholidays.com aims to provide the best value holidays on the web and deliver quality service to all their customers. They continuously measure the effectiveness of their website, monitoring and enhancing the customer experience. With so much competition in this sector, holiday websites have to be fast, logical and easy to use.

lowcostholidays.com’s successful relationship with Customer Experience consultancy Foviance, led them to engage in their services again. Foviance replicated test setup for lowcostholidays.com’s website and used the previous findings as a basis for a new usability evaluation. This proved to be a perfect example of the benefits of interactive testing.

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MyTravel

Foviance — Sat, 06 Sep 2008 11:07:42 +0000

The successful strategic evolution of MyTravel’s digital offering has focussed on solving business critical issues facing the site and prioritising them based on the resources available to fix them.

Phase 1 – Simplification. We reduced booking times by 40 percent by reducing the number of steps needed to book, enhancing the search process and redesigning the quotation process.

Phase 2 – Improvement. We introduced a series of navigation and design changes, making the site more intuitive and allowing the optimisation of user journeys based on individual requirements.

Phase 3 – Next generation. The seamless integration of Web2.0 content to provide a richer customer experience.

The results are compelling – over 20% of MyTravel’s business is now conducted online, and support calls have fallen by 200%.

Haven Holidays

Foviance — Wed, 02 Jul 2008 14:41:22 +0000

Our Experience Management Programme helped Haven improve its customer experience and conversion rates through a combination of data analysis, surveys and traditional usability techniques.

Strategic recommendations enabled Haven to transform from a project-by-project approach to one of continual improvements, enabling it to optimise routes to conversion. With information provided on attitude and values profiling, Haven was also able to identify its most valuable customers.

As a result of site performance and traffic analysis, site drop off decreased by 8%. The travel industry website Travolution rated the site 24/25 for usability and 22/25 for accessibility.