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	<title>Foviance &#187; Media</title>
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	<link>http://www.foviance.com</link>
	<description>Foviance is a ground-breaking customer experience consultancy, providing usability consulting services, web analytics, user experience and accessibility consultancy in London, UK.</description>
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<image><url>http://www.foviance.com/wp-content/uploads/2009/08/foviance-disc-144.jpg</url><title>Foviance</title><link>http://www.foviance.com</link></image>
<copyright>Copyright Foviance, all rights reserved.</copyright>
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		<title>Yell.com</title>
		<link>http://www.foviance.com/case-studies/yell-com/</link>
		<comments>http://www.foviance.com/case-studies/yell-com/#comments</comments>
		<pubDate>Wed, 18 May 2011 13:21:32 +0000</pubDate>
		<dc:creator>Foviance</dc:creator>
		
		<guid isPermaLink="false">http://www.foviance.com/?p=14521</guid>
		<description><![CDATA[Yell recognised it could be a challenge for users to discover and navigate the new marketing area; they invited Foviance to represent an independent voice of the customer, to evaluate what was needed in order to create a great customer experience.]]></description>
			<content:encoded><![CDATA[<p>Yell recently launched a new Marketing solutions and advice website area targeting Small and Medium Enterprises (SMEs). The Yell team wanted to ascertain whether their new design for the area answered a number of business objectives.</p>
<p>In particular they wanted to be sure this new area supported user goals, enabling their users to benefit from their SME marketing services to develop their own customer base.</p>
<p style="text-align: center;"><a href="http://www.foviance.com/wp-content/uploads/2011/05/Yell.Marketing.com_.pdf">Download full Yell case study</a> (430 KB)</p>
<p style="text-align: center;"><a href="http://get.adobe.com/uk/reader/" target="_self">If you do not have Adobe Reader you can Download it here</a></p>
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		<title>BBC News</title>
		<link>http://www.foviance.com/case-studies/bbc-news/</link>
		<comments>http://www.foviance.com/case-studies/bbc-news/#comments</comments>
		<pubDate>Thu, 06 May 2010 17:18:09 +0000</pubDate>
		<dc:creator>Foviance</dc:creator>
		
		<guid isPermaLink="false">http://www.foviance.com/?p=10052</guid>
		<description><![CDATA[The BBC News website is the Internet arm of the biggest broadcasting newsgatherer in the world. 

Election 2010 is a microsite developed specifically to provide in-depth coverage of the 2010 General Election in the UK.]]></description>
			<content:encoded><![CDATA[<p><a href="http://news.bbc.co.uk/1/hi/uk_politics/election_2010/default.stm" target="_self">BBC News Election 2010 micro-site</a>. The BBC News website is the Internet arm of the biggest broadcasting newsgatherer in the world. Election 2010 is a microsite developed specifically to provide in-depth coverage of the 2010 General Election in the UK.</p>
<p>With the impending UK General Election, BBC News developed a separate content area as part of its main site. There was an internal discussion to decide whether this should follow the index approach of the main BBC News website, or whether it should be a micro-site with additional, user-driven functionality. The team wanted to deliver a great election experience to two very different types of target users &#8211; Novices and Super Users &#8211; by including additional features, while ensuring the Election micro-site was as accessible and usable as the main News site.</p>
<p style="text-align: center;"><a href="http://www.foviance.com/wp-content/uploads/2010/05/BBC_Foviance_Case_Study_Final.pdf" target="_self">Download full BBC News case study</a> (945 KB)</p>
<p style="text-align: center;"><a href="http://get.adobe.com/uk/reader/" target="_self">If you do not have Adobe Reader you can Download it here</a></p>
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		<title>Sky</title>
		<link>http://www.foviance.com/case-studies/sky/</link>
		<comments>http://www.foviance.com/case-studies/sky/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:00:13 +0000</pubDate>
		<dc:creator>Foviance</dc:creator>
		
		<guid isPermaLink="false">http://www.foviance.com/?p=7026</guid>
		<description><![CDATA[Sky is known as a world class broadcaster, well loved by sports and film enthusiasts throughout the UK and a pioneer in television technology, and was the first UK satellite television company.

Foviance benchmarked and quantified for BSkyB, the difference in performance of a new prototype website against an existing site.]]></description>
			<content:encoded><![CDATA[<p>Sky demands that its website performs to the same world-class standards as the rest of its services. It is the first port of call for many hundreds of thousands of customers looking to purchase Sky services. However, as the worlds of TV and internet converge, it is also the home of Sky TV via the PC. As a process of continual improvement to stay ahead of the competition and deliver market value, Sky wanted to evaluate a new version of the process by which users added and changed items in the basket.</p>
<p>Sky have had a successful relationship with Customer Experience consultancy Foviance since 2001 and turned to them again to benchmark and quantify the difference in performance of the new prototype against the existing site.</p>
<p style="text-align: right;"><a href="http://www.foviance.com/wp-content/uploads/2009/10/case_study_sky.pdf" target="_self">Download full Sky case study</a> (41KB, pdf)</p>
<p style="text-align: right;"> <a href="http://get.adobe.com/uk/reader/" target="_self">If you do not have Adobe Reader you can Download it here</a></p>
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		<title>Skype</title>
		<link>http://www.foviance.com/case-studies/skype/</link>
		<comments>http://www.foviance.com/case-studies/skype/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 15:41:41 +0000</pubDate>
		<dc:creator>Foviance</dc:creator>
		
		<guid isPermaLink="false">http://www.foviance.com/?p=179</guid>
		<description><![CDATA[We advised Skype on how to improve its usability.]]></description>
			<content:encoded><![CDATA[<p><span lang="EN-GB">Skype was keen to explore the ease of use, first impressions and intuitiveness of its internet telephony software. </span></p>
<p><span lang="EN-GB">We carried out a usability audit and evaluation of Skype&#8217;s software around the world and, following our expert review and user profiling, Skype has become a global phenomenon, winning numerous awards of innovation and ease of use. </span></p>
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		<title>Sky Red Button</title>
		<link>http://www.foviance.com/case-studies/sky-red-button/</link>
		<comments>http://www.foviance.com/case-studies/sky-red-button/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 15:15:16 +0000</pubDate>
		<dc:creator>Foviance</dc:creator>
		
		<guid isPermaLink="false">http://www.foviance.com/?p=176</guid>
		<description><![CDATA[Our research helped Sky to develop the core interface of Sky Red Button.]]></description>
			<content:encoded><![CDATA[<p><span lang="EN-GB">Red button technology is an essential component of the interactive television experience on Sky, enabling viewers to access additional content. The success of Sky Active (Sky&#8217;s interactive features) was dependent on transforming the traditional relationship between viewer and TV.</span></p>
<p><span lang="EN-GB">Our research enabled Sky to develop the core interface and launch services that have formed the foundation of its successful and popular iTV services and applications.</span></p>
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		<title>Discovery Channel Networks</title>
		<link>http://www.foviance.com/case-studies/discovery-channel-networks/</link>
		<comments>http://www.foviance.com/case-studies/discovery-channel-networks/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 15:39:59 +0000</pubDate>
		<dc:creator>Foviance</dc:creator>
		
		<guid isPermaLink="false">http://www.foviance.com/?p=100</guid>
		<description><![CDATA[We created a prototype for the online experience of a global TV channel.
]]></description>
			<content:encoded><![CDATA[<p><span lang="EN-GB">Our expertise in research and knowledge of Web 2.0 made us the perfect partner for the Discovery Channel when it was looking for creative concepts to revitalise its online presence.</span></p>
<p><span lang="EN-GB">Following extensive stakeholder interviews and a period of research into international audience requirements, we conducted benchmarking across TV sites, social media sites and the new breed of IPTV offerings. This information allowed us to develop a number of creative concepts that exploited the latest technology trends.</span></p>
]]></content:encoded>
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