Yell.com
Yell recently launched a new Marketing solutions and advice website area targeting Small and Medium Enterprises (SMEs). The Yell team wanted to ascertain whether their new design for the area answered a number of business objectives.
In particular they wanted to be sure this new area supported user goals, enabling their users to benefit from their SME marketing services to develop their own customer base.
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"The final report was delivered to stakeholders in a great presentation which summarised an enormous amount of data very well, backed by a very comprehensive report of evidence."Kathy Cook, Head of Customer Portal and Sales Communications Yell