Tesco Direct

Tesco Direct wanted to redesign its e-commerce site and integrate its first ever home shopping catalogue with it.

We worked closely with the Tesco design team to help them understand the buying process – from the moment the catalogue was received by any of its two million customers to the point of ordering online or by telephone.

This multi-channel project demonstrated the benefits of integrated thinking, revealing how traditional direct marketing can be used to support e-commerce, and vice versa.