MyTravel

The successful strategic evolution of MyTravel’s digital offering has focussed on solving business critical issues facing the site and prioritising them based on the resources available to fix them.

Phase 1 – Simplification. We reduced booking times by 40 percent by reducing the number of steps needed to book, enhancing the search process and redesigning the quotation process.

Phase 2 – Improvement. We introduced a series of navigation and design changes, making the site more intuitive and allowing the optimisation of user journeys based on individual requirements.

Phase 3 – Next generation. The seamless integration of Web2.0 content to provide a richer customer experience.

The results are compelling – over 20% of MyTravel’s business is now conducted online, and support calls have fallen by 200%.