Haven Holidays

Our Experience Management Programme helped Haven improve its customer experience and conversion rates through a combination of data analysis, surveys and traditional usability techniques.

Strategic recommendations enabled Haven to transform from a project-by-project approach to one of continual improvements, enabling it to optimise routes to conversion. With information provided on attitude and values profiling, Haven was also able to identify its most valuable customers.

As a result of site performance and traffic analysis, site drop off decreased by 8%. The travel industry website Travolution rated the site 24/25 for usability and 22/25 for accessibility.