Discovery Channel Networks
Our expertise in research and knowledge of Web 2.0 made us the perfect partner for the Discovery Channel when it was looking for creative concepts to revitalise its online presence.
Following extensive stakeholder interviews and a period of research into international audience requirements, we conducted benchmarking across TV sites, social media sites and the new breed of IPTV offerings. This information allowed us to develop a number of creative concepts that exploited the latest technology trends.