Boden

Boden’s in-house creative team frequently found that its creative approaches weren’t performing as they expected. Our consultancy team was asked to analyse existing site data and carry out a series of user tests to identify the ideal customer journey and the way in which names and terms were used.

The final report identified key concerns with the shopping process, and the combination of anecdotal and analytical results allowed us to clearly demonstrate the value and extent of each issue. Boden was then able to prioritise improvements to the site.

The website has seen a significant uplift in conversion. Site conversion rates have increased by 0.5% to 1% when compared to the same period last year.