BBC News
BBC News Election 2010 micro-site. The BBC News website is the Internet arm of the biggest broadcasting newsgatherer in the world. Election 2010 is a microsite developed specifically to provide in-depth coverage of the 2010 General Election in the UK.
With the impending UK General Election, BBC News developed a separate content area as part of its main site. There was an internal discussion to decide whether this should follow the index approach of the main BBC News website, or whether it should be a micro-site with additional, user-driven functionality. The team wanted to deliver a great election experience to two very different types of target users – Novices and Super Users – by including additional features, while ensuring the Election micro-site was as accessible and usable as the main News site.
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“Yes—the election site came together in the end, with lots of help from Foviance”Liz Citron, Head of UX&D
BBC Journalism