Adidas

We undertook a global review of the redesigned Adidas.com, seeking to identify usability issues within the new site and the impact on brand perception across disparate international audience segments.

Foviance managed a series of usability evaluations in the US, UK, Germany and China over a six day period, before combining the findings into a single report containing global and market specific insights and recommendations.

The research examined issues fundamental to Adidas’s global Internet strategy, including use of Flash, Integration of e-commerce functionality and whether users understand the distinction between the main Adidas brands and its sub-brands.