Richard Sedley

Richard's bio

Richard Sedley joined Foviance in December 2010 as Commercial Director. It is indicative of Foviance’s emphasis on providing more strategic value to our clients. Richard has considerable experience in the fields of customer engagement, marketing and customer service.

“For 11 years I have played a key creative and strategic role at the technical agency cScape. I have delivered strategy, insights and day-to-day advice for clients like Sony Professional, Aviva, Barclays, CIPD and Toshiba"

On Thursday Richard Sedley, our Commercial Director, was one of a number of presenters at The Fantastic Tavern in London. The theme of the evening was ‘Things we should care about’. Richard talked about attention, the increasingly distracting world we live in and the need for concentration. He even left us with a few tips to focus the mind.
(more…)

“I don’t understand it Richard. I spend hours writing this stuff and I know lots of people are reading it. But no one seems to want to comment on my blog posts.”

What was our senior exec. blogger’s problem? He was just too damn perfect. My client was carefully crafting his copy, working through his arguments and presenting such a complete and well-rounded case for his opinions that no one felt confident enough to engage with him in debate or add their thoughts. (more…)

Sometimes I’m pretty spontaneous and buy stuff straight away after a single website visit (a single customer journey). Sometimes I prevaricate, make selections online, change my mind and leave, come back, add to basket, get distracted, check out another website, check my bank account, leave the website, a week later return and then finally buy something completely different from the high street store of the original company I was visiting the website of (a customer odyssey across both managed and unmanaged touch-points). (more…)