Jamie Barnett

Jamie's bio

Jamie Barnett joined Foviance in 2010 following 15 years selling IT and internet solutions across all sectors, including most recently gaming. He has a degree in Marketing Design and the CIM Diploma and has a passion for all things digital marketing.

One of his other interests is sports betting, initially driven from horses but swiftly carrying across all sportsbook and more recently casino. As an avid sports fan, his tip is to “never bet on your own team”…but then as a West Bromwich Albion fan, that’s just common sense!

“I find this role extremely rewarding; it allows me to indulge myself in the multi-faceted role of user experience whilst at the same time delivering market leading solutions to some of the biggest and most reputable brands in the gaming sector”.

In January 2011 Foviance will be opening the CRM track at one of the largest events of the gaming calendar, the ICE Conference in London. Our session will be entitled: ‘CRM and Loyalty in the Gaming Sector: Examining the Current State of Play’.

For the session, we have chosen to conduct research using a panel of more than 200 players and punters in order to better understand how they think organisations should be focusing their efforts in order to deliver improved CRM and loyalty.

On a similar note and to ensure that our clients get the best out of the research, we have chosen to let them set the agenda and tell us what three questions they would like answered by the players and punters, so that we can include them in the research.

We will collate all the questions, group them appropriately and then build them into a survey which our gaming consultants will then conduct among our panel of players and punters.

The research will form a significant piece of work, comparable to that which we would typically carry out for our gaming clients. Therefore we encourage our clients to put some real thought into what they’d like to gain from the research that might help with the shaping of their CRM strategy.

At ICE we will be presenting the generic results from the survey, however as a follow up we will also be the offering the opportunity to all our clients to sit down in a one-to-one meeting to understand what players and punters said about their organisation specifically, and to understand how that feedback compares to our averages.

So, if you’re representing the gaming sector why don’t you send across your three burning questions that you’d like answered to help to inform, design and assess your CRM/loyalty strategy to Jamie Barnett Or if you wish to discuss it in ore depth, call contact me on 0845 054 6500.

This article was written as part of the Foviance December 2010 newsletter

I have a friend Luke, who is a big gambler, big to me anyway as he’s happy to squander more than a month’s worth of wages over a weekend on horses, football and whatever else is happening at the time. He’s an alpha male, he’s loud, he can down a few pints and he enjoys life.

So when I think about my world of marketing, brand and user experience, I often look at him and consider that he is somewhat absolved from the matter, almost that he is not capable of being understood as an individual or won over as a customer on the grounds of such squandering. (more…)

At the Annual Online Bingo Summit and Awards on 8-9 June 2010, Foviance took the stage with a rather unique panel that roused the audience and gave great insight into their customers.

The Summit, now in its fifth year, is the place where operators, game developers and providers come together to learn, debate and discuss all things bingo. It’s a great event with some fantastic speakers, panel debates and networking opportunities. (more…)

At Foviance we’re becoming increasingly involved with gaming clients who are capitalising on new growth technologies – such as mobile.

Some of our clients are still investigating what their users want from mobile games and how and when they will be played. Some have developed prototypes and others are a long way down the path, simply looking for assistance in improving what they have already. (more…)

Despite being one of the most robust and fastest growing markets for fixed-internet users, online gaming/gambling has been slow to be adopted by the mobile revolution.

There are many reasons for this; different screen sizes, platforms, functionality and overall complexity of delivering to different handsets, but one other reason for this neglect is the attitude to online gambling generally in the major US market. Although the industry is still worth many billions of dollars in the US and it is not technically illegal, there has been a stuttering history of acceptance to say the least. The most recent twist could soon make it illegal for financial institutions to knowingly accept payment in online gaming transactions, under a law that is set to take effect next month. (more…)