Charlotte Wilberforce

Charlotte's bio

Charlotte Wilberforce has over 10 years EA experience along with a high level of procurement and purchasing knowledge, marketing and communications. She studied Media and French and has lived and worked abroad in various countries.

"Foviance is a vibrant and innovative consultancy, I work alongside skilled and hard working colleagues who also know how to have fun."

I’m not a Mac or a PC, but frequently use both. My iPod was a gift and my Mac is my first and only laptop (generation ’4 years ago’…) I work on a PC and my phone is a Blackberry. So without brand affinity, there was no interest in the iPad buzz for me. At least that was until one showed up in the office… (more…)

8th April 2010, London: The Web Analytics Association, the world-wide web analytics professional and standards body, has appointed Matthew Bragg, a Key Account Director at cross-channel customer experience consultancy Foviance, to be it’s UK Country Manager. Bragg, who is well known in the UK web analytics community was offered the influential role in order to raise the profile of the WAA in the UK and to champion the benefits of web analytics to a wider community. Currently working as a Key Account Director for Foviance, Bragg assists a number of big name UK brands to maintain a consistent customer experience and get the most out of their web analytics systems. He is looking forward to the extra challenge of helping to run the WAA operation in the UK. (more…)

Everyone has their childhood fears of which some stay with you in adulthood, mine’s that of earthquakes, so much so that since a young age I’ve feared visiting San Francisco. Haiti on the other hand has always been on my ‘radar’ as a place where slavery is rife, as if that’s not bad enough; Haiti is then hit with a devastating earthquake. The horrific effect of the Haiti earthquake however has woken the world up to the plight of the poorest country in the western hemisphere and the humanitarian efforts to bring this devastated country back from the brink have been in effect worldwide. One of the fastest ways donations have been received towards the relief efforts, has been through mobile phones – simply by sending a text from our mobiles to a specific number. (more…)

London, UK, 18 January 2010 – Foviance, the experts in multi-channel customer experience, are taking part in London’s second annual Vertical Rush in aid of housing charity Shelter. Foviance has supported Shelter for a number of years and in the spirit of keeping fit in the New Year, members of staff are preparing for the 920 step run up Tower 42 on February 25th. (more…)

London, UK, 13 January 2010 – Foviance, the experts in multi-channel customer experience, were appointed in October 2009 by lowcostholidays.com to evaluate the user experience of their website, ensuring their position as key differentiators in the Travel industry.lowcostholidays.com had conducted research with Foviance in the past and the further opportunities for improvement identified through the latest round proved the benefits of regular interactive testing for enhanced website performance. The direct influence and importance of the design recommendations made was immediately evident by measuring the impact of changes to key areas of the site. (more…)

During a recent power failure at home, we all presumed it would be a short term problem; yet more than 12 hours later it was evident that this wasn’t going to be the case. By 4.30am it was time to find out what was going on so my initial thought was e-mail my electrical service provider, of course without power there was no internet so next option was to telephone them. Although I could have found a telephone number from a previous bill, I was reluctant about getting out of bed. Fortunately the blackberry came to the rescue, and with its service package I was able to get internet access and found the electricity company’s website. (more…)

Foviance survey reveals that 44% of people don’t buy online because they want to physically see the product and asks what retailers are doing to provide a joined up experience.

London, UK, 9 December 2009 – Foviance, the expert in cross-channel customer experience, carried out a survey in the autumn of 2009 and found that 44% of people don’t buy online as they want to physically see the product. In addition, a further 18% cited the cost of delivery as a barrier to online shopping. (more…)

Team Foviance participate in this years Movember cancer awareness drive

London, UK, 29th October 2009 – Foviance, the expert in customer experience, has an office full of health conscious young men and decided to take an extra step in caring for men’s health. (more…)