Charlotte Wilberforce

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Charlotte's bio

Charlotte Wilberforce has over 8 years executive assistance experience along with a high level of procurement and purchasing knowledge, marketing and communications. She studied Media and French and has lived in a variety of countries immersing into different cultures.

"Foviance is a vibrant and innovative consultancy which has enabled me to develop my technical knowledge and ability, working alongside skilled and hard working colleagues who inspire and bring to life what was once the complicated world of customer experience."

Charlotte's posts

Mobile technology: speeds up and increases response

Everyone has their childhood fears of which some stay with you in adulthood, mine’s that of earthquakes, so much so that since a young age I’ve feared visiting San Francisco. Haiti on the other hand has always been on my ‘radar’ as a place where slavery is rife, as if that’s not bad enough; Haiti is then hit with a devastating earthquake. The horrific effect of the Haiti earthquake however has woken the world up to the plight of the poorest country in the western hemisphere and the humanitarian efforts to bring this devastated country back from the brink have been in effect worldwide. One of the fastest ways donations have been received towards the relief efforts, has been through mobile phones – simply by sending a text from our mobiles to a specific number. Read more…

Shelter’s Vertical Rush has Foviance staff running up 28 flights a day in preparation for Tower 42

London, UK, 18 January 2010 – Foviance, the experts in multi-channel customer experience, are taking part in London’s second annual Vertical Rush in aid of housing charity Shelter. Foviance has supported Shelter for a number of years and in the spirit of keeping fit in the New Year, members of staff are preparing for the 920 step run up Tower 42 on February 25th.

Foviance will be running alongside famous faces such as businessman and Dragon’s Den star Duncan Bannatyne, in an attempt to climb 42 floors of London’s tallest building in the city in less than 10 minutes.

Foviance team captain, Adam Hardy said “Each member of our team is fit and active, but stair climbing is notoriously gruelling and none of us know quite how our bodies will react on the day! But we’re relishing the challenge and hope that we can make a considerable contribution towards shelter’s fundraising target of £250,000.”
Sponsor Team Foviance

About Shelter

Shelter is a charity that works to alleviate the distress caused by homelessness and bad housing.
This is done by giving advice, information and advocacy to people in housing need, and by campaigning for lasting political change to end the housing crisis for good. Shelter provides confidential help to people with all kinds of housing problems, tackling the root causes of bad housing by lobbying government and local authorities for new laws and policies, and more investment, to improve the lives of homeless and badly housed people.

Influential campaigns bring aspects of bad housing to the attention of the media and the public, helping to fight for solutions. Shelter also works in conjunction with the housing sector to promote good practice, publish reports, and deliver professional training.

lowcostholidays.com website conversion ratio increases 17% after implementing Foviance recommendations

London, UK, 13 January 2010 – Foviance, the experts in multi-channel customer experience, were appointed in October 2009 by lowcostholidays.com to evaluate the user experience of their website, ensuring their position as key differentiators in the Travel industry.lowcostholidays.com had conducted research with Foviance in the past and the further opportunities for improvement identified through the latest round proved the benefits of regular interactive testing for enhanced website performance. The direct influence and importance of the design recommendations made was immediately evident by measuring the impact of changes to key areas of the site. Read more…

Customer expectations delivering disappointing experiences

During a recent power failure at home, we all presumed it would be a short term problem; yet more than 12 hours later it was evident that this wasn’t going to be the case. By 4.30am it was time to find out what was going on so my initial thought was e-mail my electrical service provider, of course without power there was no internet so next option was to telephone them. Although I could have found a telephone number from a previous bill, I was reluctant about getting out of bed. Fortunately the blackberry came to the rescue, and with its service package I was able to get internet access and found the electricity company’s website. Read more…

Foviance Whitepaper – Cross-channel customer experience

Foviance survey reveals that 44% of people don’t buy online because they want to physically see the product and asks what retailers are doing to provide a joined up experience.

London, UK, 9 December 2009 – Foviance, the expert in cross-channel customer experience, carried out a survey in the autumn of 2009 and found that 44% of people don’t buy online as they want to physically see the product. In addition, a further 18% cited the cost of delivery as a barrier to online shopping. Read more…

Moustache revival takes hold of Foviance men

Team Foviance participate in this years Movember cancer awareness drive

London, UK, 29th October 2009 – Foviance, the expert in customer experience, has an office full of health conscious young men and decided to take an extra step in caring for men’s health. Read more…

Invasion of the marketers

It’s Sunday morning, and at 7.18am I am fast asleep. My alarm is set for 9am, but I don’t get to wait for the alarm to go off because I’m rudely awoken by a text message. It must be important, I think, for who would text so early on a Sunday? The answer is…my mobile phone provider. For some reason they seem to think it’s perfectly reasonable to send a text message at 7.18am on a Sunday, and the message is ‘no reply’ so I can’t even complain to them about it. Read more…

Customer experience still matters

Last night’s Panorama has been described as both an exposé and ‘hatchet job’ on Ryanair. Xavier Klingenfus blogged about Amazon and Ryanair, saying that both websites aren’t designed in the smartest way and that the cheap look of Ryanair “is often mischievous in terms of pricing as the final price of a flight ticket rarely matches what’s advertised on the homepage”.

Similarly in Panorama, website usability specialist, Claire Mitchell described Ryanair’s confusing website, and the lack of it explaining what questions you had to answer. Read more…

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