Looking for The Usability Company? Welcome to Foviance.

The Usability Company merged with WebAbacus in April 2005 and relaunched under the new brand Foviance. We're proud to be one of the UK's leading customer experience and user experience consultancies. Learn more about us, or get in contact to see how we can help your business.

An evolution in behavioural research

The Foviance technology allows complete objectivity when researching collateral for a brand; understanding what drives unconscious consumer behaviour.

These groundbreaking insights through our new combination of methodologies can be used to analyse experiences anywhere in the online and offline world. This knowledge can help improve and shape customer experiences.

Case studies

Pingit

Making small transfers becomes as easy as texting – and cheaper too: PayPal , until now the only big player in the field, charges per-transaction.

The way the Pingit app from Barclays works is very simple, the set-up is child’s play – and Barclays has done a great job with the sign up page.

Pingit case study

BBC News

The BBC News website is the Internet arm of the biggest broadcasting newsgatherer in the world.

Election 2010 is a microsite developed specifically to provide in-depth coverage of the 2010 General Election in the UK.

BBC News case study

Dunhill

The men’s luxury retailer, Alfred Dunhill, identified that their online channel is increasingly important not just as a direct sales channel but also as way to create more engagement with its customers.

Dunhill case study

International capabilities

Wherever you are in the world, we provide expert usability, analytics, accessibility, and user research services.

We’ve been delivering expertise in multi-country customer experience since 2001.

International capabilities

We are Foviance

Foviance Digital Behaviour Experts

We use research and data to tell us how consumers interact with brands; to inspire us to design new interactive ideas and new customer experiences; and to measure and monitor the engagement of those experiences.

More about Who we are

News & blog

That last mile problem solved? Not yet

11 May 2012

Having an idea for a customer-centric approach to business is great, but rolling it out and not having it work can revert …

Best Practices – Dashboards, Infographics, and Visualisations

9 May 2012

Responsibilities and checklists from both a client and agency perspective. To get the best out of your dashboard project, whether it has two data sources or 202…