Yell recognised it could be a challenge for users to discover and navigate the new marketing area; they invited Foviance to represent an independent voice of the customer, to evaluate what was needed in order to create a great customer experience.

Teachers TV is an independently run, government funded organisation whose mission is to support the professional development of anyone involved with teaching – from trainee teachers to governors.

In addition to the website, Teachers TV programmes are available via various satellite, cable and Freeview channels.

The men’s luxury retailer, Alfred Dunhill, identified that their online channel is increasingly important not just as a direct sales channel but also as way to create more engagement with its customers.